KIN Five Factors
– what we look for in a business plan.
Be as brief as you can, use plain English but ensure you explain it as clearly and unambiguously too. Take some time to get this Elevator Pitch part of your business plan reads well – check it with other people to be sure it’s right.
The Market and Competition:
Who will buy your product or service, why, and how will you reach customers like that.
Which competitors are already meeting the same needs, who are they, their size, and their offerings. Your USPs.
What you will spend the money on?
Some short notes, and then a table, showing the expenditures; month on month or quarterly for the first year or two, annually after that.
If you have been trading already, then data from the last two years.
Future numbers for the next three years.
Both showing P&L. Balance sheet.
How will any investor, realise a return on their investment. Time-scales, and possible routes to exit.
KIN Fees Arrangement.
KIN invites businesses like yours to present their business plan to us, to see if their situation is suitable for KIN members to consider investing in; if so they are invited to present in person to the membership.
If KIN does decide that we’d like to invite you to present to us at a members meeting, we will ask you to sign your agreement to this fees arrangement on the day.
Note that KIN makes no charge, except on successful investment in your business. Specifically we do not charge for presentation days, nor for reviewing your Business plan or Elevator pitch.
If KIN members do ultimately invest in your business, then to offset the expenses put in by members along the way, KIN would make a charge of 5% : to be paid when the investment is made.
The costs are incurred by the individual members who carry out some due diligence e.g. checking the company in which we are investing, meeting the team, reviewing the financial projections/ cash flow forecasts and the company’s intellectual property, and market projections; all that activity is required if the KIN membership is interested in taking the discussions further to a formal investment offer.